OneFish Mobile App

Background

In Bangladesh, farmers have to combat various forms of crisis amidst volatile climate changes. Lack of information and suppliers for feed related problems are common amongst fish farmers in the country. OneFish was built to pull these problems into one place and make daily work easier for farmers. Currently, the application offers three portals each for Fish Farmers, Traders and Local Service Providers (LSPs) and a variety services and tools for convenience.

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OneFish Home Page

Introduction

OneFish is a Business-To-Business(B2B) mobile application, connecting fish farmers and traders in Bangladesh and making lives easier by reshaping modern aquaculture.

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ARITS developed OneFish for WorldFish's Bangladesh Aquaculture Activity project, funded by USAID. It is a one-stop tool for fish farmers, built around the everyday problems they face.

Objective

Since its inception, ARITS in collaboration with WorldFish, successfully trained and onboarded over 26,000 fish farmers onto the OneFish platform, showcasing its effectiveness within the aquaculture community. That work feeds WorldFish's wider goal: a fish-farming sector that grows and stays sustainable.

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Key Features

The app puts a set of practical tools in farmers' hands. Designed in Figma and built in Flutter, it includes a feed calculator, a suppliers-and-depots list, and a knowledge bank covering fish breeding and varieties. It also runs a digital marketplace where traders and service providers can buy and sell fish from a phone.

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The interface is simple, so farmers of any age or comfort with technology can find their way around. Signing up takes seconds, with just a phone number and a one-time code (OTP).

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Information Services

The OneFish application gives you direct access to a rich knowledge bank covering a variety of fishes including fish farming, how to set up farming ponds and Artemia. It is a complete information bank set up helping individuals in the growing, maintenance of fish, feed calculation, feed creation and conversion.

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OneFish's information services can equip farmers with real time weather updates available for their area which make it perfect for farmers to have the necessary information they need for their aquatic stock.

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The feed section holds the app's most-used tools. Farmers can calculate feed and feed-conversion rate for proper use, and find recipes for fish farming. Using the Feed Conversion Rate (FCR) tool, farmers can better understand, analyze and manage feed optimization. Normally, this would have to be done manually by trial and error to understand how much feed is required.

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The FCR tool shows farmers the total amount of feed required to produce a certain unit of fish. By inputting accurate information such as the starting weight of the fish stocked, total weight of the fish in the pond and the amount of feed used, the FCR tool will generate an accurate conversion rate which farmers can use to maintain their aquaculture.

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The Knowledge Bank features several useful articles which can also be bookmarked. From costs associated with fish farming to setting up your first pond with the latest technologies, the Knowledge Bank is a wealth of information.

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Marketplace

OneFish's digital marketplace is a unique feature which offers a Consumer to Consumer (C2C) trading system where anyone can purchase fish including such as those perfect for maintaining composite fish cultures to avoid feed competition. Moreover, there are also services where users can find contact information for various industrial dealers and market necessities for fish farming such as nets, fish fattening points, hormone suppliers and more.

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Farmers can sell their fish products and receive bids from fish traders all from the same marketplace, featuring an integrated communications channel for buyers and sellers to message and call each other.

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Now, it is easier than ever for farmers to maintain, grow and manage their aquaculture stock with OneFish and it also enables smoother transactions by connecting them to thousands of other traders and farmers on the same platform.

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Option for Fish Farmers to sell their stock on the Marketplace. All farmers have to provide relevant information before creating a listing which can be bid upon by the buyers or fish traders using the application. Fish farmers can also access the marketplace to buy items such as feed, fingerlings or fish medicine directly from the application itself.

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Other Services

Other services include Fish related news and access to financial loans. These services will allow farmers to have easier access to loan information.

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Impact  

OneFish has enabled farmers to celebrate their livelihoods better by giving them a platform where they can buy, sell and grow their aquaculture better than ever before. From real time weather reports to latest fish related news, to interacting with other traders in an integrated marketplace, Farmers have everything they need.

Thousands of farmers are empowered through OneFish because it has paved the way for business sustainability.

ARITS built OneFish as part of our mobile app development work. See more case studies.